14Aug

CDHIB Staff Engagement

August 14, 2023By 0 comment

5th August, 2022

Client: CDH Investment Bank

Assignment:  Concept and Event Coordination  

Solution:  CDH Investment Bank assigned Mirage PR to conceptualize and coordinate the bank’s Staff Engagement Launch as part of the Banks 10-year celebrations. The events were held to allow staff and executive members of the Bank to celebrate a decade of creating value as an Investment Bank. Mirage PR also organized an award segment as part of the celebrations and this was well received by patrons. Both events were implemented and coordinated expertly and this was attested by the excitement exuded by the staff.

 

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14Aug

NICO GROUP EASTER ACTIVITIES

August 14, 2023By 0 comment

7th – 10th April, 2023

Client: NICO Group 

Assignment: Concept and Event Coordination 

Solution:  Mirage PR was assigned by the NICO Group to execute and coordinate an experiential activity for children and adults. Children were left for 15 minutes and engaged in various activities such as face painting, Sip and Paint, Treasure hunt and bunny board. This was a great way to celebrate the Easter holiday while creating a memorable with experience for the children with the brand. It was a wonderful way to create brand engagement in a unique and fun way.

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14Aug

NICO Directors Retreat

August 14, 2023By 0 comment

 

31st March – 2nd April, 2023

Client: NICO

Assignment: Event Coordination

Solution:  NICO Group assigned Mirage PR to coordinate the brand’s Directors Retreat that took place in Mangochi District from the 31st March to 2nd April, 2023. The retreat catered for 60 participants including Board Directors of all NICO Subsidiaries, Group EXCO, all NICO Company CEOs and Company Secretaries. The exciting retreat was held for 3 days – half day activities on day of arrival, full day activities on second day and half day activities on the day of departure.

 

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31Aug

NICO Group Ladies Brunch

August 31, 2021By 0 comment

 October 2020

Client: NICO Group

Objectives: Enhancing Customer Relationships

Solution: Mother’s Day is always an emotional celebration. We wanted our client to join in on the fun. We facilitated a women’s brunch for the NICO Group for Mother’s day celebrations. We were able to engage key stakeholders because some of the directors, staff, current customers, media and prospects are mothers. We invited women entrepreneurs to come network with the NICO Group as well as each other. 

After a light breakfast was served, we hosted a panel discussion led by a few leading and up & coming entrepreneurs to discuss the challenges that women entrepreneurs face and how to overcome them. It was a real life entrepreneur cry room experience.  that allowed the NICO team to bond with these women and also gain valuable insight for customer solutions. 

Guests enjoyed lunch and networking after the discussions.

 

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30Aug

OCL Malawi Night

August 30, 2021By 0 comment

December 2020

Client: Open Connect Limited

Objective: Customer engagement

Solutions: Mirage PR coordinated an event for OCL to give the client a platform for meaningful customer engagement. The event held at Mount Soche was graced by OCL executives and all its stakeholders. Unlike most sit and listen events, this event stayed true to its name, Malawi Night – a night celebrating the various cultures and traditions of Malawi through food, music and clothing. The guests were asked to come clad in traditional attire, the food was all local cuisine from different parts of the country, the décor was all locally sourced materials and there were also traditional dances by local cultural troupes. The theme was strategic to position OCL as a local brand deeply rooted in Malawi. OCL achieved lead generation, received helpful customer feedback and developed strong ties between themselves, customers and prospects.

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30Aug

National Bank Unlock Your Potential

August 30, 2021By 0 comment

May-July 2020

Client: NBM Plc    

Objective:  Digital Campaign to enhance customer relationships and boost overall favorable brand association  during first wave of COVID -19 pandemic

Solution: The COVID-19 crisis elicited tremendous change in both organizations and their customers’ lives. These being unprecedented times, companies struggled to maintain rapport with their stakeholders. It became increasingly vital for companies to transform their marketing and public relations strategies to incorporate more digital content in-order to optimize customer engagement and leverage the increasing amount of time that customers are spending at home and online.

Another rationale for this customer engagement campaign was strategic -A brand must not stop being there for its customers even if it means pivoting strategies. Your customers have historically supported your business, – now it is time to support them during hard hitting times. Now is the best time to make a stance that your brand genuinely cares for its customers. Investing in digital campaigns now can also boost traffic on your various digital platforms. Interest that you could sustain for future engagement.

We created a campaign concept that shared the important COVID-19 information very subtly while addressing effects of the challenge and offering solutions for them. As the internet is already flooded with content related to the crisis, we opted to take a unique approach. Our 5 key objectives were as follows;

  1. Humanizing the bank – offer empathy

2. Educate customers on how to interact with the brand

3. Assurance of NBM’s stability and continued quality customer service

4. Revolutionizing what customers value about NBM’s service

5. Tackling the future

The campaign allowed us to merge strategic and creative tactics – we broadcasted educational videos every Tuesday, ranging from coaching sessions with Renowned Coach Dr. Mary Mkandawire, Mental Health lessons & coping sessions with Dr. Chiwoza Bandawe and Business advice from the Bank CEO to music performances and aerobics on weekends.

The numbers speak for themselves. This campaign was easily the most shared content on social media. The rags to riches story of Social Entrepreneur Napoleon Dzombe had amassed over 200,000 organic views and was shared over 100 times. Influential personalities commended the campaign widely.

You may view some of the footage here –https://fb.watch/7ID8rI05wl/ 

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