14Aug

CDH Investment Bank 10 Years Gala Dinners

August 14, 2023By 0 comment

1st October and 8th October, 2022

Client:  CDH Investment Bank

Assignment:  Concept and Event Coordination

Solution:  CDH Investment Bank (CDHIB) assigned Mirage PR to coordinate gala dinners as part of its 10-year anniversary celebrations. The gala dinners took place in Blantyre at Sunbird Mount Soche and in Lilongwe at Bingu International Conference Centre (BICC) on the 1st and 8th of October, respectively. The Blantyre event was graced by Dr Wilson T. Banda, reserve bank governor which made it a momentous occasion. At both galas, there was airing of the 10-year video (TVC) and presentation of awards to longest serving staff and previous CEOs. Mirage PR ensured that these galas were expertly executed and enjoyed media coverage to boost visibility of the overall 10-year anniversary. 

 

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30Aug

OCL Malawi Night

August 30, 2021By 0 comment

December 2020

Client: Open Connect Limited

Objective: Customer engagement

Solutions: Mirage PR coordinated an event for OCL to give the client a platform for meaningful customer engagement. The event held at Mount Soche was graced by OCL executives and all its stakeholders. Unlike most sit and listen events, this event stayed true to its name, Malawi Night – a night celebrating the various cultures and traditions of Malawi through food, music and clothing. The guests were asked to come clad in traditional attire, the food was all local cuisine from different parts of the country, the décor was all locally sourced materials and there were also traditional dances by local cultural troupes. The theme was strategic to position OCL as a local brand deeply rooted in Malawi. OCL achieved lead generation, received helpful customer feedback and developed strong ties between themselves, customers and prospects.

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