31Aug

International Golf Tournament

August 31, 2021By 0 comment

January 2019 – April 2019

Client: Ladies Golf Union of Malawi

Objective: To manage Malawi’s first ever International Golf Tournament and produce all the communication materials throughout all stages of the project. Photo Coverage of the first ever International Golf Tournament in Malawi. Task included taking wide variety of shots throughout the event.

Solution: Mirage PR coordinated the event starting from sourcing sponsorship from list of the sponsors provided by the client, inviting guests and working with the media to produce communications materials such as newsletters, posters to publicize the event. The agency arranged the venue for the event, and worked hand in hand with the client in choosing the trophies to be given to the winners of the tournament. Mirage PR also provide photo coverage for the event and produced wide range of shots with excellent qualities. These high-quality photos of the event were presented to the client.

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30Aug

Nico Group Customer Appreciation Cocktail

August 30, 2021By 0 comment

Client: NICO Group

Project Duration: 1 Day, March 2019

Objective: Customer engagement with current customers and prospects 

Solutions: To promote customer retention and acquisition, Mirage PR put together an end of year client appreciation cocktail for NICO Group. The cocktail, held at the Bingu International Convention Centre, was multi-themed with a vintage outdoor setting that every customer wanted to take photos at. We arranged vintage clothing and cars for NICO staff. The lobby was an interactive setting. We scratched boring presentations off the programme and went for an intimate scene that would encourage one on one interactions for the NICO team and their clients. Wine and Cheese tasting encouraged the interactions. After an hour of the fun activities, guests were invited to the main event room that had a very futuristic theme for a brief speech from the Guest of Honor followed by snacks, drinks and music from the live band.

NICO Group achieved great customer engagement, lead generation and strengthened customer ties through this event. 

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24Aug

Blantyre Mayor’s Trophy

August 24, 2021By 0 comment

August, 2019

Client: NICO Group

Assignment : Enhance positive brand image and visibility, Corporate Social
Responsibility, Malawi Stakeholder Relations

Solution: Mirage PR Coordinated the Blantyre Mayor’s Trophy for The NICO Group and Blantyre City Council (BCC). Games kicked off in September with the finale to crown the football and netball champions in December. To enhance the brand’s visibility in Malawi, Mirage PR organized a trophy parade from NICO Chibisa House to the Chichiri Stadium where the tournament took place for NICO Group staff, BCC staff and students led by the Malawi Police Band and urban dancers on the day of the finale. The parade was so colorful, the city was painted blue and white, NICO Groups’ corporate colors. The public stopped to take pictures and videos of the ongoing parade which were plastered all over social media. Upon arrival at the stadium, games started, followed by corporate speeches and later social games between NICO Group staff and BCC staff with music performances at half-time. From Malawi media coverage, numerous social media posts, newspaper ads, posters in primary schools to positive word of mouth, this campaign created a strong buzz in Malawi and was definitely a win for NICO Group, positioning it as a brand that invests in the Malawi community.

You may view some of the footage here…

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23Aug

International ICT Expo 2019

August 23, 2021By 0 comment

August,2019

Client: ICT Association of Malawi

Assignment: Concept and Coordination of the first ever International ICT Expo in Malawi

Solution: Mirage PR coordinated the ICT Expo 2019 that was held from 22nd to 23rd August 2019 under the theme “ICT As Catalyst for Economic Growth,”. The exciting event that took place at Bingu Wa Muntharika International Convention Center and in attendance were representatives from Private sector, government, NGO’s, donor agencies, International firms, SMEs and individual consultants. The event’s Guest of Honor, Hon. Mark Botoman, Minister of Information, Communication and Technology toured around the expo to appreciate some of the amazing exhibitions presented by the over 40 exhibitors. Activities included presentations, panel discussions, breakaway sessions and a networking cocktail. Various tech giants in Malawi including SPARC, MTL, IC-TECH, Huawei and Open Connect Limited also graced the event and displayed phenomenal products and services.

You may view some of the footage here –https://fb.watch/7zkMZHORHq/

 

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