10Oct

ONE NICO EXECUTIVE GOLF CHALLENGE

October 10, 2023By 0 comment

The One Executive Golf Challenge

9th September and 30th September, 2023 (Blantyre and Lilongwe

Client: NICO Group

Assignment: Event Concept and Coordination

Solution:  The NICO Group of companies, which includes NBS Bank Plc and Eris Properties, engaged Mirage PR to conceptualise and coordinate the ONE NICO Executive Golf Challenge. This golf tournaments were held under the theme “Strokes of Genius” and this was a term that was used to marry business performance with the game of golf through golfing tips. The Blantyre edition was held at Country Club Limbe on the 9th of September, 2023 while the Lilongwe edition was held at Lilongwe Golf Club on the 30th of September, 2023. 

 

 

 

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06Oct

NICO Group Cocktail: The Billionaire Escapade

October 6, 2023By 0 comment

NICO Group Cocktail: The Billionaire Escapade

Date: 28th September, 2023 

Client: NICO Group 

Assignment:  Event Concept and Event Coordination

Solution: The NICO Group engaged Mirage PR to conceptualize and coordinate its customer appreciation efforts through a well-curated cocktail. The event which was held at The Kumbali Lodge in Lilongwe took place on a Thursday, 28th of September from 6PM to 10 PM. The event was themed “The Billionaire Escapade” and the purpose of the event was to engage with and treat the stakeholders to an exciting memorable experience, as well as celebrate The Group’s success testified by impressive mid-year financial performance results.

Stakeholders were treated to a unique one-of-a-kind experience during the event, as they were required to play Monopoly in real time. This was an exciting and memorable experience for many of the patrons and the event was both exciting and educational.

 

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12Sep

NICO ASSET MANAGERS COFFEE EXPERIENCE

September 12, 2023By 0 comment

Date: 29th August and 31st August, 2023 (Lilongwe and Blantyre) 

Client: NICO ASSET MANAGERS 

Assignment:  Concept Development and Event Coordination

Solution: NICO Asset Managers (NAM) engaged mirage PR to coordinate and conceptualize an event that would be able to engage prospective clients, to share their solutions. The NICO Coffee experience was an experiential marketing activity that delivered a curated brand experience for the prospective clients. The Lilongwe event was held on the 29th of August, 2023 and it took place at the Bingu International Convention Centre (B.I.C.C). While the Blantyre event took place at Ryalls hotel on the 31st August, 2023. 

 

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14Aug

CDHIB Staff Engagement

August 14, 2023By 0 comment

5th August, 2022

Client: CDH Investment Bank

Assignment:  Concept and Event Coordination  

Solution:  CDH Investment Bank assigned Mirage PR to conceptualize and coordinate the bank’s Staff Engagement Launch as part of the Banks 10-year celebrations. The events were held to allow staff and executive members of the Bank to celebrate a decade of creating value as an Investment Bank. Mirage PR also organized an award segment as part of the celebrations and this was well received by patrons. Both events were implemented and coordinated expertly and this was attested by the excitement exuded by the staff.

 

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14Aug

NICO GROUP EASTER ACTIVITIES

August 14, 2023By 0 comment

7th – 10th April, 2023

Client: NICO Group 

Assignment: Concept and Event Coordination 

Solution:  Mirage PR was assigned by the NICO Group to execute and coordinate an experiential activity for children and adults. Children were left for 15 minutes and engaged in various activities such as face painting, Sip and Paint, Treasure hunt and bunny board. This was a great way to celebrate the Easter holiday while creating a memorable with experience for the children with the brand. It was a wonderful way to create brand engagement in a unique and fun way.

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14Aug

NICO 50 years anniversary Gala

August 14, 2023By 0 comment

18th March, 2022

Client: NICO

Assignment:  Event Coordination

Solution: The NICO Group assigned Mirage PR to coordinate the One NICO 50 Years Anniversary Celebrations. Activities designed to commemorate the golden jubilee included staff engagements in Blantyre, Lilongwe and Mzuzu during the day and a gala dinner in the evening. The gala was spiced up by a live performance from Eli Njuchi and this was followed by a performance by Lucius Banda. Guests also walked away with branded gifts after the event. All in all, guests commended the event and thoroughly enjoyed the proceedings during the gala. It was a great way for NICO to engage with their customers and a way for staff to enjoy such a huge milestone in the company’s existence.

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14Aug

CDH Investment Bank 10 Years Gala Dinners

August 14, 2023By 0 comment

1st October and 8th October, 2022

Client:  CDH Investment Bank

Assignment:  Concept and Event Coordination

Solution:  CDH Investment Bank (CDHIB) assigned Mirage PR to coordinate gala dinners as part of its 10-year anniversary celebrations. The gala dinners took place in Blantyre at Sunbird Mount Soche and in Lilongwe at Bingu International Conference Centre (BICC) on the 1st and 8th of October, respectively. The Blantyre event was graced by Dr Wilson T. Banda, reserve bank governor which made it a momentous occasion. At both galas, there was airing of the 10-year video (TVC) and presentation of awards to longest serving staff and previous CEOs. Mirage PR ensured that these galas were expertly executed and enjoyed media coverage to boost visibility of the overall 10-year anniversary. 

 

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14Aug

NICO Directors Retreat

August 14, 2023By 0 comment

 

31st March – 2nd April, 2023

Client: NICO

Assignment: Event Coordination

Solution:  NICO Group assigned Mirage PR to coordinate the brand’s Directors Retreat that took place in Mangochi District from the 31st March to 2nd April, 2023. The retreat catered for 60 participants including Board Directors of all NICO Subsidiaries, Group EXCO, all NICO Company CEOs and Company Secretaries. The exciting retreat was held for 3 days – half day activities on day of arrival, full day activities on second day and half day activities on the day of departure.

 

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31Aug

Next Einstein Forum (NEF )Africa Science week

August 31, 2021By 0 comment

November 2019

Client: The Next Einstein Forum (NEF)

Assignment: Photography & Videography, Event Coordination. 5 Activities One week

Solution: We coordinated the Africa Science Week for the Next Einstein Forum. We hosted a day’s training and Liverpool Wellcome Trust Laboratories for Students around Blantyre, A school visit at the Afrinut Factories for Students in Lilongwe, an expo for innovations in Zomba and a conference for Women in Science in Blantyre.

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31Aug

Thumbs Up TV Commercial

August 31, 2021By 0 comment

2018

Client: Rab Processors

Assignment : TVC Production for Thumbs Up

Solution: Mirage PR conceptualized and produced the Thumbs Up commercial for Rab Processors in 2018 The eye-catching and persuasive commercial selling fizzy drink Thumbs Up, featured an athlete who walks into a store full of people of all ages looking for a drink. The athlete, a very attractive lady, immediately catches the attention of men in the store who attempt to buy her a drink but she is not impressed by their offers. She walks to the counter and asks for a bottle of Thumbs Up which she drinks whilst everyone stares at her and a family cheers her on for making the right choice. The TVC ends with a call to action asking consumers to purchase the product in various flavors available.

You may view the footage here- https://fb.watch/7JK075QcdG/

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