Engaging with customers has taken on a whole new level with the acceleration of advancing technology. Since consumers are constantly taking steps towards skipping over ads and becoming increasingly unaffected by marketing messages, experiential marketing is one of the most proven ways to grab attention, gain prospects & inspire brand loyalty amongst existing clients. In this digital era where everyone is a storyteller on social media with the ability to influence a brand’s image, sustaining a favourable brand image no longer sorely rely on media initiated by the owners of the brand. It requires a tasteful combination of memorable brand experience and great communication.
In order to grow or maintain market share, brands need to get more and more creative with their interactive marketing campaigns to boost their brand, gain brand awareness, and generate meaningful leads.
Experiential marketing appeals to logic, emotions, and values of the target consumer. Giving the opportunity to interact with customers using products or services gives the increasingly shortened attention span of consumers a chance to connect with a brand before the competition will. Brand experience goes past the customer experience when they are in your vicinity. Leading brands offer multiple channels for customers to engage with the brand outside their walls. Allowing you to build the “like, trust and know” factor with your target audience with live customer encounters. Committing to incorporate this strategy into your marketing will have your business experience an exponential growth in brand awareness, follower engagement, and sales.
Customer engagement, being the ongoing interactions between a company and customer, offered by the company and chosen by the customer, it is essential that these offerings must offer value to the customer to encourage the preference as well as appreciation. As more brands will be rolling out digital campaigns, we have to consider that the targeted customer will need to be motivated to decide to interact with your brand. You can do this by aligning your engagement strategy with the customers’ values as well as your own. What are the customer’s goals and interests that you would like to encourage? This is a great time to redefine and strengthen your customer relationships to encourage cross sells and upsell. Request a proposal here