December 2020

Client: Open Connect Limited

Objective: Customer engagement

Solutions: Mirage PR coordinated an event for OCL to give the client a platform for meaningful customer engagement. The event held at Mount Soche was graced by OCL executives and all its stakeholders. Unlike most sit and listen events, this event stayed true to its name, Malawi Night – a night celebrating the various cultures and traditions of Malawi through food, music and clothing. The guests were asked to come clad in traditional attire, the food was all local cuisine from different parts of the country, the décor was all locally sourced materials and there were also traditional dances by local cultural troupes. The theme was strategic to position OCL as a local brand deeply rooted in Malawi. OCL achieved lead generation, received helpful customer feedback and developed strong ties between themselves, customers and prospects.